Who were the Canaanites ? The same as Phoenicians ? The Levant region was inhabited by people who themselves referred to the land as 'ca-na-na-um' as early as the mid-third millennium BCE. There are a number of possible etymologies for the word.
Some suggest the name comes from Hebrew "cana'ani" word meant merchant, for which, as Phoenicians, the Canaanites became justly famous.
The Akkadian word "kinahhu", however, referred to the purple-colored wool, dyed from the Murex molluscs of the coast, which was throughout history a key export of the region. When the Greeks later traded with the Canaanites, this meaning of the word seems to have predominated as they called the Canaanites the Phoenikes or "Phoenicians", which may derive from the Greek word "Phoenix" meaning crimson or purple, and again described the cloth for which the Greeks also traded. The Romans transcribed "phoenix" to "poenus", thus calling the descendants of the Canaanite settlers in Carthage "Punic".
Thus while "Phoenician" and "Canaanite" refer to the same culture, archaeologists and historians commonly refer to the Bronze Age, pre-1200 BC Levantines as Canaanites and their Iron Age descendants, particularly those living on the coast, as Phoenicians. More recently, the term Canaanite has been used for the secondary Iron Age states of the interior, that were not ruled by Aramaean peoples, a separate and closely related ethnic group which included the Philistines and the states of Israel and Judah. Canaanites and Phoenicians